SALESFORCE | PORTFOLIO
DESIGNER - INNOVATION CONSULTING
RESEARCH
RECRUITMENTI have conducted one-on-one interviews using dscout, a qualitative research platform. A digital platform made the most sense with the time constraints we had.
Recruiting
Dscout made managing the recruit fast and easy. |
(These are not actual participants)
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CROSS FUNCTIONAL SYNTHESIS
We recorded top-of-mind insights immediately after each interview. This is a fast way to immerse a team in all the interviews without expecting them to watch hours of video. I have involved stakeholders into the synthesis process to help uncover consumer insights. With a small UX research team, this immerses key stakeholders into the work and brings valuable perspectives that deepened insights.
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BUSINESS STRATEGY TOOLS
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WORKSHOP DESIGN
STRATEGIC FORESIGHT
Strategic Foresight is about combining methods of futures work with those of strategic management. It is about understanding upcoming external changes in relation to internal capabilities and drivers. It is about mirroring the possible and potential futures against the understanding of organization-specific capabilities, and those of one’s competitors. Ultimately, Strategic Foresight is about the strategic choices you make based on this combination of external and internal insight.
Strategic foresight methodologies I love:
Forecasting + Backcasting, Roadmaps, Weak Signals + Wild Cards, Scenario Building with S.T.E.E.P., and more!
Strategic foresight methodologies I love:
Forecasting + Backcasting, Roadmaps, Weak Signals + Wild Cards, Scenario Building with S.T.E.E.P., and more!
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STORYTELLING TOOLS
USER EXPERIENCESIn the past I have uploaded interviews into Reduct, a video management, analysis and editing platform for research interviews. This makes it easy to tag and search through the video and pull out top insights.
It also offers the ability to quickly make video reels to share with stakeholders throughout the organization. This has an immediate impact. |
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USER JOURNEY MAPPING
Journey mapping helps to give a more holistic understanding of the experience of the User. It helps identify needs, and jobs-to-be done for users and can uncover ways in which to can solve end-user pain points. This journey map was used as a framework for a brainstorming session to identify features for immediate incorporation into the next design sprint.
PERSONAS
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EXPERIENCE MAPPING
PRODUCT PLACEMENT
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BRANDING
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WIREFRAMING
DATA VISUALIZATION
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POP-UP ITERATIONS
AIR QUALITY
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NOISE POLLUTION
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NOISE POLLUTION
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